SOCIAL MEDIA AND HR  

WHAT IS SOCIAL MEDIA? 🤔

Social media is a computer-based technology that allows people to share their ideas, thoughts, and information through virtual networks and communities. It is an internet-based platform that allows users to share content such as personal information, documents, videos, and photos quickly and electronically. people connect with social media via web-based software or applications on a computer, tablet, or smartphone. Social media is widely used and more than 4.5 billon social media users are available all around the world.

The most popular social media networks.

# FACEBOOK

# WHATSAPP

# INSTAGRAM

# TWITTER

# YOUTUBE

# LinkedIn

Use of social media in HR 😊

# Social media allows HR to expand its networks to a different level making it easier to access the latest information and cutting edge tools.

# HR professionals uses social media to share, post, or even to get reviews on their new ideas. They use platforms such as LinkedIn, Twitter, Whatsapp, Facebook, Youtube as networking tools.

# organizations regularly use Whatsapp and LinkedIn to conduct meetings and communicate. Because of the rise of online forums, this sharing is now possible not only on a national level, but also on a regional and global scale allowing to save time and money.

# HR can use social media to build relationships with every employee in the organization, regardless of their location. Employees are more likely to be engaged in the workplace if they believe they are being informed and that their opinions are being heard. Employers can use social media to disseminate information as well as channel employee feedback.

Some businesses use a corporate Facebook page to inform employees about new programs or policies. eg: use of corporate blogs, Facebook pages. 

# Through social media, conversations have changed both internally and externally in organizations. There is a requirement for the company and its employees to engage in a two-way dialogue. HR uses social media to start the conversations. eg: video conference through whatsapp.

# On social media platforms, recruitment is one of the most popular HR topics. These platforms have speed up the recruitment process, which includes steps such as posting a job, collecting resumes, conducting interviews, and making offers, among others. Social media targets a wide audience, making it a useful and effective recruitment tool.

                                                                         

                                                                                    

# Social media can also be used to get a 360-degree feedback from employees. It has the potential to encourage collaboration among the company's various stakeholders and employees. It can also help with learning and development by providing access to training in real time and on the go. Social media allows for interacting with employees both before, during and after the actual training session.

# An expert directory, another social media tool, simplifies and improves the process of connecting subject matter experts with others within an organization. Information on experts' specific competencies, current and past projects, and more can be found in these directories. Creating a culture in which experts are willing to share their knowledge internally can be extraordinarily powerful.

# Employers have created communities of practice, groups where workers with similar expertise or interests can share ideas and ask questions on internal forums, in order to foster informal, employee-driven learning.

 

# The growth of smartphones with high-definition video and broadband networks has fueled the use of video as an employee learning tool. As a result, more businesses are creating YouTube-like repositories on their intranets where employees can share knowledge-sharing videos.

Disadvantages - Social media in HR 😕

# Exposing networks to attacks-Visiting social networking sites at work can expose company networks to malware, including adware and spyware. Malware, or malicious software, is designed to take control of and damage a computer. It can help hackers steal identities and data.

 

# Not all of the comments shared by employees on discussion boards, blogs or wikis are factually accurate.

# Can distribute confidential information of the organization to its competitors.

# Some times employees use social media unnecessarily and that can be a productivity killer. 

Conclusion.

In HR, social media serves more than a supporting role. For businesses, it redefines employee engagement, communication, recruitment and etc..

Use of a good social media policy and social media guidelines is a necessity in a organization to overcome IT related threats.

The truth is that bringing social media into the workplace can be a tricky decision, but how you go about doing so can make all the difference. It can do world of good to an organization if they use it properly.

References.

> https://www.shrm.org

> https://blog.shrm.org

> https://in.pinterest.com

> https://www.slideshare.net

> https://www.zoho.com/people/hrknowledgehive

> https://www.emerald.comhttps://kissflow.com/

>  https://kissflow.com

> google.com